Tomb Raider Pop-Up Galleries

Marketing and Social Media Support, Creative Direction, Pop-Up Stores, Brick & Mortar

Crystal Dynamics
Square Enix

Online stores are a built upon the bedrock of unique opportunities. But sometimes a brand needs a physical presence. Especially a brand as physical as Tomb Raider.

Crystal Dynamics wanted something as special and as tactile as the game itself, so we helped them build and fill pop-up galleries and stores in America and Europe. We selected the very best artists to make screen prints and giclées based on the characters, aesthetic, and mythology of the new game.

To surround these offerings and pull them back into the fiction of the series, we commissioned life-sized sculptures, we created zip lines and other obstacles befitting the series, and we constructed game kiosks with limited edition Tomb Raider controllers to experience the game… not to mention graciously located registers.

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Lara Croft life-size statue

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Sam Spratt limited edition print

Gallery

Chris B. Murray · Mark Molchan · Cate Rangel · Corinne Reid
Laura Bifano · Courtney Billadeau · Victor Ngai · Logan Faerber
Kyle Smart · Rich Pellegrino · Jeffrey Alan Love · Marc Scheff
Andrew Ryan · Sam Wolfe Connelly · Adam S Doyle · Matthew Taylor


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Square Enix

Done in partnership with Treehouse Brand Stores, LTD

Year: 2013
Categories: Video Games, Brand Extension, Pop-Up Stores, Apparel

Marketing
Brand Extension
Creative Direction
Design
Pop-Up Gallery